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\/><\/p>\n<\/section>\n<section><\/section>\n<section><\/section>\n<section>\u56fe\u7247\u6765\u6e90\uff1a\u4e1c\u5174\u8bc1\u5238<\/p>\n<\/section>\n<section><\/section>\n<section><strong>\u5496\u5561\u4ea7\u4e1a\u94fe\u5e03\u5c40\uff0c\u4e0b\u6e38\u5229\u6da6\u8f83\u9ad8<\/strong><\/p>\n<\/section>\n<section>\n<section><\/section>\n<\/section>\n<section><\/section>\n<section>\u5496\u5561\u4ea7\u4e1a\u94fe\u4e3b\u8981\u5206\u4e3a\u4e0a\u6e38\u5496\u5561\u79cd\u690d\u3001\u4e2d\u6e38\u5496\u5561\u52a0\u5de5\u548c\u4e0b\u6e38\u6d41\u901a\u4e09\u4e2a\u73af\u8282\u3002<\/p>\n<p><strong>1\uff09\u5496\u5561\u4ea7\u9500\u5206\u5e03\u4e0d\u5bf9\u79f0\uff0c\u4e0b\u6e38\u6d41\u901a\u73af\u8282\u5229\u6da6\u9ad8<\/strong><\/p>\n<p>\u5728\u5168\u7403\u8303\u56f4\u6765\u770b\uff0c\u5496\u5561\u4ea7\u9500\u5206\u5e03\u4e0d\u5bf9\u79f0\u3002\u5496\u5561\u7684\u79cd\u690d\u548c\u539f\u6599\u9500\u552e\u4e3b\u8981\u96c6\u4e2d\u5728\u53d1\u5c55\u4e2d\u56fd\u5bb6\uff0c\u76ee\u524d\uff0c\u5df4\u897f\u548c\u8d8a\u5357\u662f\u5168\u7403\u6700\u5927\u7684\u5496\u5561\u751f\u4ea7\u56fd\uff0c\u800c\u6211\u56fd98%\u4ee5\u4e0a\u7684\u5496\u5561\u79cd\u690d\u548c\u521d\u52a0\u5de5\u751f\u8c46\u96c6\u4e2d\u4e8e\u4e91\u5357\u7701\u3002\u5229\u6da6\u76f8\u5bf9\u4e30\u539a\u7684\u7cbe\u6df1\u52a0\u5de5\u548c\u7ec8\u7aef\u9500\u552e\uff0c\u4e3b\u8981\u96c6\u4e2d\u5728\u6b27\u3001\u7f8e\u3001\u65e5\u7b49\u53d1\u8fbe\u56fd\u5bb6\u3002<\/p>\n<p>\u4e0b\u6e38\u6d41\u901a\u73af\u8282\u5229\u6da6\u76f8\u5bf9\u8f83\u9ad8\u3002\u4e0a\u6e38\u79cd\u690d\u73af\u8282\uff0c\u4e3b\u8981\u662f\u4e00\u4e9b\u4e2d\u5c0f\u5496\u519c\u3001\u79cd\u690d\u57fa\u5730\u4ee5\u53ca\u56fd\u5916\u9ad8\u54c1\u8d28\u5e84\u56ed\uff0c\u96c6\u4e2d\u5ea6\u4e0d\u9ad8\uff0c\u4ea7\u4e1a\u94fe\u4e2d\u7684\u4ef7\u503c\u8d21\u732e\u53ea\u5360\u7ea61%\u3002\u800c\u4e14\uff0c\u4e2d\u5c0f\u5496\u519c\u8bae\u4ef7\u80fd\u529b\u4f4e\uff0c\u5229\u6da6\u7a7a\u95f4\u4e5f\u6bd4\u8f83\u4f4e\u3002<\/p>\n<p>\u4e2d\u6e38\u52a0\u5de5\u73af\u8282\uff0c\u4e3b\u8981\u5305\u62ec\u4e2a\u4eba\u4f5c\u574a\u3001\u70d8\u7119\u5382\u548c\u54c1\u724c\u5382\u5546\uff0c\u884c\u4e1a\u76f8\u5bf9\u5206\u6563\uff0c\u4ef7\u503c\u8d21\u732e\u7ea6\u5360 6%\u3002\u800c\u4e0b\u6e38\u6d41\u901a\u73af\u8282\uff0c\u4e3b\u8981\u6709\u6279\u53d1\u5546\u548c\u96f6\u552e\u5546\uff0c\u9700\u6c42\u91cf\u5927\uff0c\u96c6\u4e2d\u5ea6\u8f83\u9ad8\uff0c\u4ef7\u503c\u8d21\u732e\u7ea6\u4e3a93%\uff0c\u662f\u6700\u4e3b\u8981\u7684\u5229\u6da6\u4ea7\u751f\u73af\u8282\u3002<\/p>\n<p>\u76ee\u524d\uff0c\u6211\u56fd\u4e0a\u6e38\u5496\u5561\u8c46\u79cd\u690d\u53d1\u5c55\u52bf\u5934\u826f\u597d\uff0c\u4e2d\u4e0b\u6e38\u5f00\u59cb\u5d1b\u8d77\u3002\u6211\u56fd\u5496\u5561\u8c46\u79cd\u690d\u4e3b\u8981\u96c6\u4e2d\u5728\u4e91\u5357\uff0c\u636e\u667a\u7814\u54a8\u8be2\u53d1\u5e03\u7684\u300a2017-2022\u4e2d\u56fd\u5496\u5561\u5e02\u573a\u5206\u6790\u9884\u6d4b\u53ca\u672a\u6765\u524d\u666f\u9884\u6d4b\u62a5\u544a\u300b\u663e\u793a\uff0c\u4e91\u5357\u5c0f\u7c92\u79cd\u5496\u5561\u5728\u4e16\u754c\u5e02\u573a\u8f83\u53d7\u6b22\u8fce\uff0c\u5176\u4e2d\u666e\u6d31\u5e02\u5496\u5561\u8d85\u8fc7\u534a\u6570\u51fa\u53e3\u897f\u6b27\u3001\u7f8e\u56fd\u3001\u65e5\u672c\u7b49\u53d1\u8fbe\u56fd\u5bb6\u548c\u5730\u533a\u3002\u9664\u4e91\u5357\u5916\uff0c\u6d77\u5357\u548c\u798f\u5efa\u4e5f\u662f\u6211\u56fd\u5496\u5561\u4e3b\u8981\u79cd\u690d\u533a\u57df\u3002<\/p>\n<\/section>\n<section><\/section>\n<section>\n<section><img class=\"alignnone size-medium wp-image-872\" src=\"http:\/\/chengguogroup.com\/wp-content\/uploads\/2020\/07\/78279a85390a26f2143952a76a8eb2a-300x190.png\" alt=\"\" width=\"300\" height=\"190\" srcset=\"http:\/\/chengguogroup.com\/wp-content\/uploads\/2020\/07\/78279a85390a26f2143952a76a8eb2a-300x190.png 300w, http:\/\/chengguogroup.com\/wp-content\/uploads\/2020\/07\/78279a85390a26f2143952a76a8eb2a-220x139.png 220w, http:\/\/chengguogroup.com\/wp-content\/uploads\/2020\/07\/78279a85390a26f2143952a76a8eb2a.png 490w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/section>\n<\/section>\n<section>2018\u5e74\u4e2d\u56fd\u5496\u5561\u884c\u4e1a\u5404\u54c1\u724c\u5e02\u573a\u4efd\u989d\u5360\u6bd4<\/p>\n<p>\u56fe\u7247\u6765\u6e90\uff1a\u667a\u7814\u54a8\u8be2<\/p>\n<\/section>\n<section><\/section>\n<section>\u4e4b\u524d\uff0c\u56fd\u5185\u7684\u5496\u5561\u9500\u552e\u4e00\u76f4\u4f9d\u8d56\u4e8e\u96c0\u5de2\u3001\u661f\u5df4\u514b\u7b49\u8de8\u56fd\u4f01\u4e1a\uff0c\u7f3a\u5c11\u72ec\u7acb\u7a33\u5b9a\u7684\u9500\u552e\u7f51\u7edc\u3002\u968f\u7740\u745e\u5e78\u5496\u5561\u7b49\u56fd\u5185\u54c1\u724c\u7684\u5d1b\u8d77\uff0c\u6709\u671b\u63d0\u9ad8\u6211\u56fd\u672c\u571f\u5496\u5561\u4f01\u4e1a\u7684\u77e5\u540d\u5ea6\uff0c\u5728\u9ad8\u989d\u5229\u6da6\u7684\u4e0b\u6e38\u6d41\u901a\u73af\u8282\u5206\u4e00\u676f\u7fb9\u3002<\/p>\n<p>\u4e0d\u8fc7\uff0c\u745e\u5e78\u73b0\u5728\u51fa\u4e86\u8d22\u52a1\u865a\u5047\u7684\u4e8b\uff0c\u4e5f\u4e0d\u77e5\u9053\u8fd8\u80fd\u4e0d\u80fd\u5e26\u9886\u56fd\u5185\u5496\u5561\u767b\u9ad8\u697c\u4e86\u3002<\/p>\n<p><strong>2\uff09\u6211\u56fd\u4e0b\u6e38\u5404\u7ec6\u5206\u884c\u4e1a\u96c6\u4e2d\u5ea6\u5747\u8f83\u9ad8<\/strong><\/p>\n<\/section>\n<section><\/section>\n<section>\u901f\u6eb6\u5496\u5561\u5e02\u573a\u96c6\u4e2d\u5ea6\u8f83\u9ad8\uff0c\u96c0\u5de2\u7684\u5e02\u5360\u7387\u7a33\u5c45\u7b2c\u4e00\u3002\u96c0\u5de2\uff0c\u5496\u5561\u96f6\u552e\u5f15\u9886\u8005\uff0c\u6210\u7acb\u4e8e1867\u5e74\uff0c\u5728\u5168\u7403\u8bbe\u6709400\u591a\u5bb6\u5de5\u5382\uff0c\u62e5\u67092000\u591a\u4e2a\u5168\u7403\u6027\u6216\u5730\u533a\u6027\u54c1\u724c\uff0c\u4e1a\u52a1\u904d\u5e03189\u4e2a\u56fd\u5bb6\uff0c\u4ee5\u5176\u5ba2\u6237\u79ef\u7d2f\u4e0e\u54c1\u8d28\u4fdd\u8bc1\u5960\u5b9a\u9f99\u5934\u5730\u4f4d\u3002\u4e2d\u56fd\u662f\u96c0\u5de2\u7ee7\u7f8e\u56fd\u4e4b\u540e\u7684\u7b2c\u4e8c\u5927\u5e02\u573a\u3002\u5982\u4eca\uff0c\u96c0\u5de2\u5728\u901f\u6eb6\u5496\u5561\u5e02\u573a\u548c\u5373\u996e\u5496\u5561\u5e02\u573a\u4e2d\u7684\u5e02\u573a\u4efd\u989d\u90fd\u7a33\u5c45\u7b2c\u4e00\u3002<\/p>\n<p>\u5496\u5561\u9986\u5496\u5561\u5e02\u573a\u96c6\u4e2d\u5ea6\u8f83\u9ad8\uff0c\u661f\u5df4\u514b\u6536\u5165\u7a33\u5c45\u7b2c\u4e00\u3002\u661f\u5df4\u514b\uff0c\u8fde\u9501\u5496\u5561\u5385\u9886\u5bfc\u8005\uff0c\u6210\u7acb\u4e8e1971\u5e74\uff0c\u65d7\u4e0b\u670930\u591a\u6b3e\u7531\u9876\u7ea7\u5496\u5561\u8c46\u624b\u5de5\u5236\u4f5c\u7684\u6d53\u7f29\u5496\u5561\u3001\u5404\u5f0f\u7cd5\u70b9\u751c\u54c1\u4ee5\u53ca\u591a\u79cd\u5496\u5561\u673a\u3001\u5496\u5561\u676f\u4ea7\u54c1\u3002\u636e\u82f1\u56fd\u54c1\u724c\u8bc4\u4f30\u673a\u6784 BrandFinance \u53d1\u5e03\u7684\u201c2018 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